The E-Form Workout is a six-week functional training program developed by Eric Cooper Fitness that hosts a compilation of core, muscle, aerobic, and flexibility exercises combined to create the perfect regimen for functional and physical enhancement.
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In 1997, Eric Cooper, founder of Eric Cooper Fitness and creator of the E-Form Workout left behind the world of designer retail, having held high-level positions at famous labels such as Escada, Ralph Lauren, and Charles Jourdan, and started his Chicago based independent personal training firm, Eric Cooper Fitness.
During this period, he customized a 6-week functional training regimen called E-FORM WORKOUT, which was developed to help improve basic functional skills that he felt his clients were lacking. The program includes a compilation of 80+ exercises that are effective in improving coordination, stabilization, mobilization, endurance, and strength. Knowing the importance of these core areas for everyday functionality, he was convinced that this regimen would play a positive role in improving the performance of his clients.
So began the foundation of an unparalleled fitness training service and exercise regimen, Eric Cooper Fitness/E-Form Workout. The word spread quickly about the success of his program as he began to attract more clients to his service. After a few years of establishing the company, he decided to move his business to a larger market that was more driven to fitness.
In 2000, Eric relocated to Los Angeles, California. It didn't take long for the word about his workout system to make its way through the industry circuit, and Eric soon found himself building a strong and dedicated following. Today, his clientele consists of an A-List of LA's power-brokers.
In 2005, Eric officially launched the Eric Cooper Fitness website and began development of the ULA men's activewear line. The same year, Eric opened his first training facility in Los Angeles, and kept the doors open until he decided to exclusively offer door-to-door service in 2006. He released the ULA line in 2012 followed by the launch of the on-line store, ULAMENS.com. The collection is produced in Los Angeles, and will release its latest collection 'BILLBOARD' in Fall 2017.
Eric is an AFAA certified fitness instructor with a speciality in weight and functional training, and has trained at some the industry's leading fitness clubs in both Chicago and Los Angeles, including: Evanston Athletic Club, Lincoln Park Athletic Club, Athletic Club Illinois Center in Chicago, and Workout Warehouse in Los Angeles.
"Meet Eric Cooper of Eric Cooper Fitness in Mid Wilshire"
April 24, 2017
5900 Wilshire Blvd. #26075
Los Angeles, CA 90036